Tend Greenpoint
Tend Greenpoint is a neighborhood favorite hub for small space gardeners and plant parents alike. Partnering closely with owner Joe Ferrari, we developed a brand that is a reflection of the shop’s ambiance — a mix of wonderful plants, treasured pieces from his family’s upstate home, and colorful local finds. Our inspirations included vintage signage from general stores and local New York flora.
Creative Direction Brand Identity Illustration Set Design Collateral Design
Photography:
Nyra Lang
Props and Set Styling:
Pam Morris